Warner Music Group signs partnership with blockchain game developer

Music giant Warner Music Group is partnering with blockchain game developer Splinterlands.

The deal will give artists signed with WMG the ability to create and develop play-to-win games that involve the use of crypto tokens.

“Warner Music Group is a leader in the music industry. They innovate in the music industry to meet the standards set by members of the Web 3.0 community,” said Jesse “Agreed” Reich, co-founder and CEO of Splinterlands, in a statement: “We are delighted to work with them and I look forward to new collaborations at the intersection of games, music, crypto, NFT, challenge and blockchain.”

This is not WMG’s first step into cryptography. Last year, the company worked with geniuses to create avatars and create NFT products for WMG artists. Last month, WMG in partnership with Blockparty digital collectibles platform.

“I don’t think we can underestimate the magnitude of the opportunities around P2E games. By partnering with Splinterlands to create custom coin-operated games, we will unlock new revenue streams for our artists who are interested in gaming. space while elevating the role of fandom and community,” Oana Ruxandra, chief digital officer and vice president of business development at WMG, said in a statement. “As the Web3 ecosystem continues to evolve, WMG is committed to bringing the music to the fore.”

Splinterlands was founded in 2018, and the company claims its fantasy-themed collectible card game supports 450,000 daily users. This is the company’s first major musical partnership; WMG artists will be able to create mobile-friendly arcade-style games using the app.

Blockchain games are on the rise, as The Block reported in November. Nearly half of the $3.4 billion in venture capital deals fell into this category in October. Many gaming companies have expressed interest in the technology, including giants like Square Enix, although such moves have drawn complaints from some segments of their customer base.

© 2022 The Block Crypto, Inc. All rights reserved. This article is provided for informational purposes only. It is not offered or intended for use as legal, tax, investment, financial or other advice.

Comments are closed.