Virtual shows to stay in the post-pandemic world + all the biggest industry titles of the week
By Christie Eliezer
Ball Park Music raises funds for Support Act, Aussie Nightclub sets world record and more.
Are you not up to date with everything that has been going on in the music industry recently? We don’t blame you. Here is a recap of all of the biggest news in the Australian music industry from the past fifteen weeks.
- Youtube brings in $ 608 million to the Australian economy in 2020.
- Creative NSW would like you to join its advisory board.
- APRA unveils the winners of the Professional Development Awards.
Keep your eyes peeled on our Industry News page to stay up to date on all the latest headlines.
Report: Virtual sets will remain in live broadcasts
Will virtual shows be phased out once physical shows return?
A roundtable of live musical identities, brought together a month ago by this column, revealed that most believe that hybrids will initially be part of the festivals when they return on a large scale.
But some hope that customers will always opt for the “reality” and the exhilaration of the live experience.
Now a report from the United States examines what fans are thinking. They are Americans but that could possibly reflect the Australian mentality.
UTA IQ Virtual + Reality: The future of digital and live entertainment in a post-pandemic world revealed that 96% of consumers will return to live events when they are safe.
Concerts ranked alongside sports and movies at the top of the to-do list. One in three will attend more live events than before COVID, diverting their money from other hobbies.
The reasons for attending live performances were, in order, to bond with family, to feel normal, to create memories and to live fully.
Three in four attended a live virtual event during COVID-19, 90% of them Gen Z. 88% of those who attended a virtual event during the pandemic will continue to do so when the live events return.
The main reasons were to avoid the crowds, to experience an event comfortably, to attend a show in another state or country, and to spend less money. They are also keen to intensify the closer relationships forged with online celebrities.
Music dominated the virtual events that fans attended during the lockdown. 75% who have attended virtual music festivals will continue to watch these events.
“As ‘real life’ reappears, consumers categorically reject a binary choice between virtual entertainment and live entertainment,” said Joe Kessler, global manager of UTA IQ. “Much like hybrid work, consumers demand a ‘best of both worlds’ approach to their entertainment choices.
“Consumers are excited to return to live experiences, but neither are they willing to give up on the enhanced virtual experiences that have helped them through the pandemic. “
Want to have a say in the funding and strategies of NSW music?
Create NSW is seeking independent musicians, producers, business leaders and business leaders for appointment to its 2021/22 Advisory Boards. These work with the Presidents to determine funding recommendations and provide advice to the NSW Minister of the Arts on relevant policy issues.
The advisory boards cover contemporary music and festivals, as well as indigenous arts and culture, classical music, opera and choir, dance and physical theater, literature, multiple arts, museums and history, theater and musical theater and the visual arts. More information here.
Australian figures for YouTube, UK exports
A new study The YouTube Australia Impact Report by consulting firm Oxford Economics showed that YouTube’s creative ecosystem injected $ 608 million into the Australian economy in 2020. It also supported 15,750 full-time equivalent jobs during that time.
Considering that 90% of Australian content views came from overseas, it’s no wonder that 97% of music and media companies with a YouTube channel said it helped them achieve a global audience and set them up as places of discovery.
Meanwhile, the London-based British Phonographic Industry (BPI) reports that UK music export earnings hit a record £ 519.7million (AU $ 950.9million) in 2020. With a global share of 10%, British music is the second most popular in the world in the United States, one in 10 songs released worldwide by a British artist, and 300 British artists reach 100 million plays per year.
Australian consumers’ contribution to this figure is £ 20million ($ 36.59million) – a steady figure over the past four years. This is attributed to a similarity in culture and a predominant love for English language music.
Ball Park Music raises $ 10,000 for an act of support
Ball Park Music raised $ 10,467 for Support lawworks with musicians and industry workers through a partnership with TWØBAYS Brewing Co.
Two of the group members suffer from celiac disease, where their immune systems react abnormally to gluten, so they worked with Gluten Free TWØBAYS for a Belgian Witbier called Ball Park Bloom. TWØBAYS donated for every can sold and every jar, schooner or pint donated.
APRA unveils professional development names
APRA has announced the 2021 recipients of its Professional Development Award, each representing a gender. Each receives $ 10,000 in cash at a crucial career milestone, and an Australis Music award ranging from an Epihone Casino Coupe guitar to a Behringer POLY-D Synth.
This is Alex Lahey (popular contemporary), Elle Graham pka Woodes / Tornado Club (popular contemporary), Connor D’Netto (classic / experimental), Sarah Buckley of The Buckleys (country / americana), Christopher Arnott pka Friendless (dance / electronic), Jessica Koroi pka Jesswar (hip hop / rap / R&B / soul), Freya Berkhout (cinema & television / gaming), Steve Barry (jazz / improvised music) and Hugo Chiarella & Naomi Livingston from Paradise Road (musical theater).
Jeremy Marou of Busby Marou received the $ 12,000 Music and Media Award from Smugglers of Light, a foundation created by composer and conductor Nigel Westlake in memory of his son Eli Westlake, who died in 2008 at the age 21.
Sydney Music Entrepreneur to Buy Qld Island?
Sydney music and tech entrepreneur and artistic director Mark Spillane is rumored to buy the tropical Queensland Dunk Island resort for $ 20-25 million. the australian reported.
He hopes to revive the tourist attraction of 135 hectares which included 160 rooms and a golf course. It was destroyed by Cyclone Yasi in 2011 and its last owner encountered financial problems.
This isn’t the first time someone from music has taken on the island game. Kylie Minogue has purchased a Beauciel escape residence and a 71-hectare farm on the French island, off the Victorian coast.
A 1960s pop singer who turned 70s record company owned a compound in Cairns that was destroyed by a hurricane. The manager of one of Australia’s biggest international groups has also considered buying an island in Queensland as a weekend getaway.
Australian nightclub sets new world record
Sydney’s Doof Shed nightclub was certified on June 16 by Guinness Book of Records as the world’s smallest mobile nightclub. Twins Harry and Evangelos Labrakis built it measuring 1.53mx 0.74mx 1.88m – breaking the record previously held by 28 Club of 2.01m tall in the UK – and enabled seven friends at the same time to come and dance without fear on their DJ sets. crowds.
Jess Barlow joins Native Tongue
Jess Barlow is the new licensing manager for Native Tongue Music Publishing, based in their Sydney office. She has worked in Australia, UK and Canada at EMI Music, Universal Music Publishing, Alberts, Warner Music and most recently Sony Music.
Community television gets three-year reprieve
The ScoMo government granted Melbourne Community TV Channel 31 and Adelaide’s 44 another reprieve, this time for three years, and just a week before the power cut.
This not only means viewers get a new perspective on culture and current affairs, but it remains a training ground for broadcasters, producers, sound engineers, directors and writers. 31 helped launch Hamish Blake, Andy Lee, Waleed Aly and Gorgi Coghlan.
A huge amount of federal, state and municipal politicians have come to Canberra to defend the stations. Check their names on both stations’ websites and vote for them next time.
Better radio experience inside the car?
According to the commercial organization Commercial Radio Australia (CRA), 84% of Australians listen to the radio in their cars. He is therefore working with his American counterpart and the heads of technology to provide a better hearing experience.
The idea is to combine broadcast radio, internet and voice technology on Google’s open source Android Automotive operating system which is already signed on to Ford and Volvo.
With Android Automotive, the system is integrated with the car’s computer rather than Android Auto’s need for a smartphone.
Changes to the working holiday visa
Federal government made changes to the Working Holiday Maker Visa (WHM) to complement workers in the tourism and hospitality industries in the north and remote areas as they recover from COVID disruptions. This could include places that present music.
The tourism and hospitality industry have complained that they lost a lot of workers last year, in some cases unable to fill jobs up to $ 100,000.
The live music industry also faces a lack of skilled production and touring teams. Many have moved on to audiovisual jobs in the corporate sector. Now they’re happy where they are, with more consistent wages and hours.
At the moment, the groups that are touring are working with small productions so that’s not a problem. But later in the year, when the big tours and festivals return (well, that’s the plan), that will be a problem. Event companies are looking to bring teams and producers from places like New Zealand.
Read the biggest headlines from the last fortnight here.