Queen store opens in London to mark five decades of the group
LONDON, Sept. 27 (Reuters) – From Brian May T-shirts to guitars, Queen memorabilia are on sale at a new pop-up store on Carnaby Street in London, celebrating five decades of the rock band’s music.
âQueen The Greatest,â which opens Tuesday, will host rocker-related themes until its release in January.
For sale in the shop, created with the merchandise management and branding company Bravado of Universal Music Group, hoodies, socks, mugs and puzzles Queen, among other items.
â(Queen) started in 1971 and is still on tour and active to this day, so we wanted to make sure we didn’t let this moment go by without celebrating it in a physical space,â Keith Taperell, VP of Sales retail and sales. to Bravado, told Reuters.
The shop is divided into different areas, starting with the 1970s and a thrift store-like setup that recalls the days when singer Freddie Mercury and drummer Roger Taylor had a stall in London’s Kensington Market.
The 1980s section marks the band’s live events and tours, a recording area represents the 1990s, while a DVD stand of Queen’s performances is reserved for the 2000s.
âWhen we go to 2010, we always wanted to refer to the fact that this is a modern group that is relevant to everyone, so we have a technology area,â Taperell said. âThere you can buy Brian May guitars, Roger Taylor drumsticks. “
The monthly themes will start with October music which will see weekly limited editions, including a vinyl of the biggest hits.
Proceeds from a special Freddie Mercury t-shirt will go to The Mercury Phoenix Trust, an AIDS charity founded by May, Taylor and band manager Jim Beach in memory of the singer. Mercury died of AIDS-related pneumonia in 1991.
Reporting by Marie-Louise Gumuchian; Editing by Janet Lawrence
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