How Benny Blanco challenged BTS fans to discover new music

Benny Blanco and BTS

Photo: Amy Sussman, Frazer Harrison (Getty Images)

Benny Blanco pulled out all the stops to market “Bad Decisions,” his latest collaboration with global superstars BTS and Snoop Dogg. After the producer saw the dedication and loyalty of die-hard BTS fan ARMY at several of their concerts in the United States, Blanco gave fans the opportunity to find the song before anyone else.

Two days before the song was released, Blanco posted a video on social media telling fans that he hid a USB drive with the song in a random spot in the woods outside Los Angeles, set up a camera to the hidden location and streamed it for 24 hours on Twitch in the hope that ARMY finds it. Despite their best attempts, ARMY was unable to locate him. However, instead of picking up the drive himself, Blanco and his team decided at the last minute to post the location of the USB drive on Twitter, revealing that he would be there that night to celebrate the release of the game. song with whoever showed up.

Several ARMYs arrived that evening at a park in the La Cãnada Flintridge Canyons where Blanco and his team were waiting with the precious USB drive. Blanco was surprised by the participation of about thirty ARMYs, some of whom drove more than an hour to be part of this moment.

“I can’t believe you’re here,” a stunned Blanco said as he saw more and more ARMYs coming with ARMY bombs (BTS lightsticks) in tow. Fans were equally shocked; “We can’t believe you are here!” replied an ARMY at the sight of the famous producer.

While at first glance the effort may seem like a spontaneous social media stunt, the collaboration has actually been in the works for over a year. After seeing BTS in concert last year, Blanco knew he had the perfect song for them.

“First of all, I worked with all the people you could ever work with,” Blanco said. The audiovisual club. “I’ve never seen someone say ‘OK, so now we’re going to sing like this’ and then they say ‘ok’, and it’s just perfect the first time. Obviously, and honestly, I wanted to see a [BTS] To display. I was very interested in working with them. I knew [producer] Bang PD and [manager] Scooter Braun and went to a show. I was just blown away. It was crazy. It was the best live performance I have ever seen in my entire life. And then I kept going to all the shows, and I couldn’t resist going to all of them.

Blanco then learned that BTS would sing “Love Yourself,” a collaboration between Blanco, Justin Bieber and Ed Sheeran, before taking the stage. It was then that BTS suggested they do a song with the award-winning producer. “They were just like, ‘Oh my God, yeah! We’ll do a song,'” Blanco recalled. “I almost couldn’t believe it. It was crazy.”

Blanco had been working on ‘Bad Decisions’ for over a year. The vocal line – Jin, Jimin, V and Jungkook – recorded their part in Korea in March on Zoom. As for Snoop Dogg, BTS themselves requested that the legendary rapper be on the song. Coincidentally, Blanco had worked with Snoop Dogg on Katy Perry’s “California Girls” and just called him. Snoop, who confirmed the collaboration in March, agreed.

By promoting the song, Blanco received nothing but love from BTS fans. “BTS ARMY are the best fans in the world,” he says. “They know more than anything. They study more than anyone. And they are the most loyal fans in the world.

After realizing how adept ARMY was at finding every little detail when it came to BTS, Blanco decided a scavenger hunt would be fun, finding the most obscure location for the coveted USB.

“I think if we had left it six more hours you would have found it,” Blanco says. “It was approaching. I’m glad you didn’t find it and [now] we can hear it [together].”

During the encounter, Blanco was patient with fans, taking time for selfies and personal video messages to ARMY who couldn’t come, and answering many questions. As ARMY bomb lights lit up the dark woods, he was open about working with BTS and how much he enjoyed the experience. Blanco admitted he hoped to have more opportunities with them, but when asked if there would be more collaborations, Blanco was coy: “Now this I will not answer.

As more and more fans gathered and the time for the song’s release approached, Blanco decided to give away the USB stick to one lucky fan. He thanked the crowd for coming and for all their support, but had to leave for a livestream before the song was released, leaving ARMY to celebrate together. Unfortunately, the moment was cut short when police appeared to disperse the large crowd, but fans were thrilled to be able to celebrate the release of their favorite band’s song with the very producer who did it. For them, it was anything but a bad decision.

“Bad Decisions” is available now on all streaming platforms and in stores.

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