Be The Match and Mall of America Announce One-Year Partnership

The iconic mall will host events to inspire 30,000 rescuers for 30and birthday party

MINNEAPOLIS, May 9, 2022 /PRNewswire/ — Be The Match® and Mall of America are pleased to announce a new year-long campaign to inspire 30,000 lifeguards to take action in support of patients in need of blood stem cell transplants. The campaign marks a year of celebration of the 30and anniversary, with a focus on giving patients battling blood cancers like leukemia or life-threatening blood diseases like sickle cell disease, a chance to celebrate more birthdays as well.

Mall of America will hold four events throughout the year with the goal of helping Be The Match secure 30,000 rescuers by adding more potential donors to the Be The Match registry, encouraging financial donations and raising awareness. The campaign launch party will be held at the Huntington® Bank Rotunda at the Mall of America on Thursday May 26 and will feature a live performance by Minneapolis-based indie pop band Yam Haus, recently featured on the American show NBC song contest.

“Over the past three decades, we’ve seen hundreds of millions of people walk through our doors and hosted thousands of events that bring people together and raise awareness for good causes,” said Jill Renslow, executive vice president of business development and marketing for Mall of America. “What better way to celebrate our 30thand birthday than to help save lives and give more people the opportunity to celebrate their birthday. We’re thrilled to launch this year-long partnership with Be the Match and look forward to helping recruit 30,000 lifeguards throughout the year!”

Be The Match is a world leader in the effort to expand access to blood stem cell transplants for children and adults battling blood cancers and blood diseases. Since 1987, the organization has facilitated over 111,000 transplants and continues to impact more lives each year.

“There are few opportunities for individuals to take action that can directly save a life,” said Amy Ronneberg, CEO of Be The Match. “This is the chance we offer to donors and our financial supporters who help patients obtain life-saving blood stem cell transplants. Having a platform as recognizable as Mall of America supporting this cause means our goal of ‘reaching 30,000 rescuers could impact the lives of thousands of patients in need of treatment – and that’s cause for celebration!’

Be The Match online donor and influencer Lance Pekusalso known as the ninja cowboywill be present at the event to raise awareness and share why the donation is so important to him.

“I’m thrilled to join Be The Match and Mall of American in inspiring 30,000 lifeguards to take action,” Pekus said. “I was lucky enough to be called upon to donate my blood stem cells to a woman who was battling leukemia. I train hard to be a physical competitor, and yet it was amazing that it took me so little effort to offer hope and a second chance at life for my recipient, Ashley, today she is cancer free.

You can learn more about the Be The Match and Mall of America partnership and this year’s events at

About Be The Match®
Be The Match® is the world’s leading partner working to save lives through cell therapy. With over 30 years of experience managing the most diverse registry of potential unrelated blood stem cell and cord blood unit donors in the world, Be The Match is a proven partner in providing treatment patients with cancers and life-threatening diseases of the blood and marrow. Through their global network, they connect centers and patients to their best cell therapy options, from blood stem cell transplantation to next-generation therapy, and collaborate with cell and gene therapy companies to support the development and the delivery of therapies through Be The Match BioTherapies®. Be The Match is a tireless advocate for the cell therapy community, working with hematologists and oncologists to break down barriers to consultation and treatment and support patients. Learn more about

About Mall of America
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with over 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; and more. The mall opened in 1992 and is located in Bloomington, Minn.a few minutes from the city center Minneapolis and St. Paul and next to MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.

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